Marketing Plan 2 | The Biz Knows

Marketing Plan cont...

Financial Analysis – This section should contain P&L (profit and loss) for each product/service, as well as cost of goods, budgets, fixed overhead and variable expense projections, profit margins, and breakeven analysis (units and dollars needed to make a profit). Also include “what if” scenarios, showing possible outcome if forecasts and profit margins are lower or higher than anticipated.

Measurements – Design metrics to measure goals and success in each marketing program as well as a monitoring technique.

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