Marketing Strategy | The Biz Knows

Marketing Strategy

Marketing is an approach companies utilize to gain consumers interest in their products and services. If done effectively, in addition to ensuring that a business has a strong presence, it will also grant flexibility to adapt to changes in customer demands and the business environment. In order to successfully grow your business, it’s necessary to not only attract, but also retain a large customer base.

The most successful marketing efforts are those that focus on customers wants as opposed to what the company thinks customers desires. Creating a marketing plan is one of the first steps towards achieving that objective. The intention of marketing is to identify the market, build the company, and promote products. It helps business owners determine potential customers, price and placement as compared to top competitors, position of the company in the market, as well as potential opportunities for future promotions.

Marketing involves a variety of activities, from product creation to placement into customer hands. Objectives:

Product design that’s appealing to consumers

Conduct market research and identify pricing

Product promotion via public relations, advertising, marketing communications, sales, and distribution

Below are some suggested methods to market your products and services

Business cards and newsletters

Giveaways with company info, such as calendars, pens, mouse pads, mugs, etc

Internet, i.e. website, social networking sites, ads, etc

Testimonials in your literature

Appearance on radio or TV station, or in article, newsletter, etc

Join Chamber of Commerce or other organizations

Network with like and different professionals

Booth/vendor table at fairs and trade shows attended by your target market.

Memorable phone number, URL and email address included on all marketing materials.

Direct mail list of hot prospects

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