Creating a Business Name
Naming your business is an extremely important task, as well as one of the first ones entrepreneurs perform when starting your business. It’s the name your company will be known by when conducting business and in many cases the first representation of your business to the public. In addition to including the appropriate legal classification, a business name should be memorable, marketable, and reflective of its brand. The business owner should consider what people will think when they hear or see the name. What impression will the name give prospective consumers and competitors? Will the name give an indication of what type of products and/or services are offered? In an age where so much business is conducted online, it’s helpful when your name gives an idea of what you do. Aside from keywords, it’s one of the easiest ways for seeker to find a particular business. What’s in a name? A heck of a lot!

A lot of thought and consideration should go into to choosing a business name, as much as deciding what type products or services will be offered. Here are suggestions on how to go about creating a business name.

  • Think, think and think some more. Consider products and/or services that will be offered, reflect on words you might want to use in the name. For example if opening a 24 hour spa, you may want to consider using words that signify what you do. Also, think about synonyms for those words you like, translations in other languages, as well as catch references.
  • Write it down! Make a list of words and phrases that describe what the business will do, then write them down. 
  • Word match. Play around with variations of the words to see which combination you like best.

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